Eiskönigin, Feuerwehrmann Sam, Harry Potter und Star Wars spielen das große Geld in die Kassen. Wie die Merchandise-Maschinerie funktioniert und welche Rolle Kinder dabei spielen.
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Verschiedene Hersteller teilen sich eine Lizenz
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Wichtig: Man muss Begehrlichkeiten bei den Kindern wecken
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Star Wars 2022 das beliebteste Lizenzprodukt
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